Importance of data analytics

Importance of data analytics

The importance of data analytics is important when looking at digital marketing. This is due to what people like and what is most popular in that specific time frame. Google analytics is a really good way on how to track what the customer wants and needs for their company. This is a very useful tool to use. Data analytics is very useful to get users behaviour e.g. Sam looks at his phone after work at 6 and checks twitter. this is a very good way to try and push your content out at these certain times. Data analytics is a very good way to get your goals as a company e.g. I had 3 people play test my game. Now my goal is to get 20 people to play test my game. Data analytics makes it a lot more simple to see if you have meet the goal or are close to it. 

 (Single Grain Team, 2017) (SHERMAN, 2019)