Three common measures used to evaluate effectiveness

Three common measures used to evaluate effectiveness

KPI’s are used to track what the best method of marketing your company has done. This is a very useful way to see what went wrong and why it went wrong and why the digital marketing strategy used went well.

Marketing revenue

    Marketing revenue is a very good way to see if your marketing is going good or bad. There are multiple ways e.g. single touch attribute is where the company looks at website users and see what the user has clicked on and for how long was the user engaged into the website before going off the website.

Customer lifetime value

The customer’s lifetime value is one of the most important marketing values. This is because these customers will invest into your product and help advertise the game and you don’t need to do anything also they are good because they will be interested in whatever you make and will buy what ever you make.

Digital machinating ROI

This is also very important when doing digital marketing how much return on investment did the marketing get. This is a very good way to see how well a advert did because if you made profit then it did well. (Edgecomb)