​Data measurement tools

Data measurement tools

Funnel analytics

Funnel analytics is a very good way to measure how many people are going to your website and checking out and then purchasing items. The funnel is a step by step process that goes from where everyone is coming in to your website to people buying items. This is a good way to clearly see where you are losing customers and why e.g. checkout is not working or products are to expensive. This method can be used for multiple ways so you can use it for returning visitors and why they are coming back (Restori, n.d.).

Google analytics

With the free google analytics you get funnel reporting, attribution modelling, multiple data collection options across websites. This a very good way to look how well you marketing is doing or how your website is doing (Marketing, n.d.).

Mention

Mention is a website that companies can use to see what other people are saying about their products or company around the internet with this website you source 1 billion sources a day from sites, blogs and forums (mention, n.d.). this is really easy way to get quick information gathered in a few simple clicks. The information given will help your company grow because its gathering other people’s ideas of your product or company. You can also connect with your audience on this website with there publish post and schedules you can set up. This is a very easy way on being consistent with your posts and growing a name (mention, n.d.).  

Restori, M. (n.d.). What is a Funnel Analysis? [online] Chartio. Available at: https://chartio.com/learn/product-analytics/what-is-a-funnel-analysis/ [Accessed 10 May 2022].

mention (n.d.). Monitoring and Social Media Management | Manage your Brand Online. [online] Mention. Available at: https://mention.com/en/ [Accessed 24 May 2022].