Importance of marketing

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Importance of marketing

Marketing is very important as it helps get your brand and name in the public eye and increase your profile in the gaming industry. It allows people to see who you are and what you are creating. Marketing can help create sales for your product and lead to an increase in revenue. Marketing is also useful to establish contact with gaming companies who might be willing to invest in the development of your games and ideas. Marketing needs to be targeted to be most effective and a wide variety of platforms are available to help market games.  For example, social media, blogs, websites, use of Kickstarter campaigns. (Kosaka, 2018)

Marketing is also used to attract customers to your product. It is very important to make relationships with the customers so they come back and look at other products that you have available. Having a relationship with the customers is also good as they can give you feedback directly. (Kosaka, 2018), (Wakefield, 2019)